UX/UI Designer
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ACAAI

Provide allergy and asthma sufferers with information to help them understand their symptoms and find resources to manage their condition. Make relevant content for allergy and asthma sufferers easy to find, quickly. Give practicing allergists a user friendly one-stop-shop to direct patients to—value-add to their membership.

Before the redesign, there was concern about maintaining SEO rankings. ACAAI also wanted to remain competitive in search engine results, fighting for top ranking with AAAAI. Within 30 days of the redesign, ACAAI.org  was visited by over 500K users, had over 700K pageviews, and over 10K allergist referrals. As for the competition? ACAAI is now generating 50% more traffic than AAAAI.

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